超级品牌的秘密

影片名称：超级品牌的秘密

影片别名：chaojipinpaidemimi

上映时间：2011年

国家/地区：英国

影片语言：英语

IMDB链接：tt1277435

豆瓣评分：10.0

影片类型：欧美综艺

影片导演：BBC

影片主演：Alex Riley

资源类别：

资源更新： 已完结

总播放次数：134次

入库更新时间：2024-05-23

超级品牌的秘密剧情：

　　Alex Riley explores the world of the technology superbrands - how they get us to buy their stuff, trust them and even idolise them. He meets the supergeeks who are inventing the future and finds out how some of the most powerful companies in the world really make their billions.
　　E1 technology
　　Alex takes a closer look at some of the most powerful technology brands in the world - including Apple, Microsoft, Sony, Nokia, Facebook, and Google - how have they become so central to our lives and how do they plan to stay ahead of the game? He finds out why Microsoft now have to spend billions of dollars every year on development to score a hit product and why games console companies are willing to lose billions to get their product in your living room. He discovers how technology format wars are being determined with the help of the porn industry and how Apple has literally become a new religion.
　　E2 fashion
　　Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations have invaded our wardrobes and our minds. When he discovers that designer handbags are so desirable that some women will pay 100 pounds a month just to rent one, he's determined to have their heads examined to find out why.
　　E3 food
　　Alex Riley is on the trail of the global food and drink giants. What's so special about them? How have they penetrated our brains so we recognise them like members of our own families? Alex travels the globe to find where they've come from and how they make us keep on buying them.